Santa HQ Coming to Freehold Raceway Mall! #SantaHQ #loveHGTV

This holiday season Freehold Raceway Mall, is introducing a modern, extraordinarily experiential visit with Santa with the new Santa HQ in partnership with HGTV!


Santa HQ

Santa HQ is set to open this Saturday, November 12th! The new Santa HQ will invite families to experience the wonder of Santa’s workshop in the digital and social media age. This engaging new version of a visit with Santa uses digital tools to offer an augmented reality environment and a thoroughly new, enhanced social media experience for families.

At Santa HQ, kids will be “scanned” as they arrive to determine if they’ve been “naughty or nice,” enter an observatory where they will use special tablets to view Santa’s magical world – the night sky or Santa’s elves at work, for instance – be able to take an “ELFIE” (a photo opp as a dancing elf) and much more.


The traditional experience of photos with Santa also will be available at Santa HQ!


Visitors to Santa HQ can expect a jingle-filled sensory overload! Sights and sounds of the season will be immersive and involving. The 2,200 plus square-foot set was handcrafted in Atlanta and Santa’s elves were hard at work installing the new environment for Freehold Raceway Mall shoppers. Starting November 12, and seven days a week. Santa will be ready to host visitors at his new Santa HQ!

Celebrate the arrival of Santa HQ!

To celebrate the arrival of Santa HQ at Freehold Raceway Mall, on November 11th at 7PM date, Meet 94.3’s morning host, Lou Russo and Yosi & The Superdads as we officially illuminate Santa HQ’s Light & Sound Show.

Santa HQ hours:

November 12 – November 27:
Monday-Thursday: 10:00 AM – 8:00 PM
Friday & Saturday: 9:00 AM – 9:00 PM
Sunday: 11:00 AM – 7:00 PM

Thursday, November 24 (Thanksgiving): Closed
Friday, November 25: 8:00 AM – 10:00 PM

November 28 – December 23:
Monday – Sunday: 9:00 AM – 9:00 PM

Saturday, December 24: 8:00 AM – 6:00 PM

On Monday nights, beginning an hour before closing, four-legged friends are welcome to take photos with Santa, as well.

Pet hours:
Mondays, 11/14 & 21: 7pm – 8pm
Mondays, 11/28, 12/5, 12 & 19: 8pm – 9pm

*Well behaved cats and dogs only please. Please be sure to have your pet on a leash or in a pet carrier.

Freehold Raceway Mall invites all shoppers to bring an unwrapped toy to the Santa HQ set in celebration of Help Through Holiday Giving. All toys will be donated to Toys 4 Tots. Help Freehold Raceway Mall reach their goal of 1000 toys for children in need!

Guests are invited start to making reservations by visiting Enter to win $10,000 in cash online at or or in mall at the Concierge Desk beginning November 14th!

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