ShopRite is celebrating The Honest Company’s in-store arrival by launching four Pop-Up Shops at select stores in New Jersey and New York throughout October. Those stores include the ShopRite of Greater Morristown (10/7-10/11) The ShopRite of Vails Gate (10/7-10/11), the ShopRite of Sterling (10/14-10/18) and the ShopRite of Parsippany (10/14-10/18).
From the press release:
The introduction of The Honest Company to ShopRite stores is a key part of ShopRite’s health and wellness strategy moving forward, continuing to expand to meet consumers needs for safe organic offerings. The products will be first introduced into three New Jersey and one New York store each of which reflect a high consumer desire for products that are non-toxic for the family.
“We are so pleased to welcome the honest company to ShopRite stores,” said Will Magistrelli, Director of Specialty Grocery, Wakefern Food Corp. “Our shoppers expressed a strong desire for seas and the fact of the baby, home care and personal care products, without compromising style or Efficacy- so working with the honest company was a natural fit for the direction in which we are looking to expand. We look forward to a long partnership with Honest!” Magistrelli added, “We’ve been deliberate in regards to how we are selecting stores based on demographics. We will start by bringing the honest company to these four stores and look to continue expansion from there.”
“The Honest Company and ShopRite share joint commitment to providing families with safe and effective products for their home. We are thrilled to partner with them to make The Honest Company accessible to more families throughout the northeastern United States. Now, more people can enjoy the convenience of finding Honest baby, personal and homecare products in addition to our beautifully designed diapers and wipes at their local supermarket.” said and honest company spokesperson
I was able to attend and be a part of the ribbon cutting ceremony and brunch where I learned about the new partnership and had the opportunity to explore the Pop-Up Shop with my little man in tow. The Pop-Up Shops are offering The Honest Company baby products such as diapers, wipes and baby personal care items like diaper rash cream as well as homecare products including laundry and dish soap.
While there, I also spotted Kid’s Honest Toothpaste and Conditioning Detangler, both I can use with my 4-year-old.
Each Pop-Up will be equipped with dedicated sales assistance to help ShopRite customers find the perfect Honest products for themselves, their children and their home! One of the featured products available for purchase at the Pop-Up Shops is The Honest Discovery Box Gift Set which includes face and body lotion, hand soap, shampoo and body wash, laundry detergent and organic healing balm, all for just $13.99.
Right now The Honest Company products are 20% off at the ShopRite of Greater Morristown so make sure to take advantage of the sale and the Pop-Up Shop! We left with some diapers, wipes, and diaper rash cream from The Honest Company plus The Honest Discovery Box Gift Set which I look forward to trying!
Are you a ShopRite customer who uses The Honest Company products? Are you planning to visit the Pop-Up Shops?
Disclosure: Momma T and Family was given a gift bag and gift card to purchase products at the Pop-Up Shop. No monetary compensation was received in exchange for this coverage. All opinions are hers alone and may differ from those of your own. Regardless, we only recommend products or services we use personally and believe will be good for readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides concerning the Use of Endorsements and Testimonials in Advertising”