I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser. #ShareMoLove #CollectiveBias
Last week I had the opportunity to visit Meredith Studios in NYC for the #ShareMoLove Make Room for Mo Experience. While there, myself and other bloggers were able to watch a taping of The Better Show, a nationally syndicated lifestyle and entertainment program airing to one million viewers every weekday. We also got a peek at Make Room for Mo and met Mo the dog who is currently the world’s first canine correspondent on The Better Show! Attendees also learned more about the Mohawk SmartStrand and the SmartStrand Unleashed campaign.
During The Better Show Taping, Gregory Abbey and Kelly Deadmon who co-star with Mo in the Make Room for Mo came on set to help introduce a webisode.
When The Better Show was done filming, we were able to get a group shot with Greg, Kelly and Mo!
Shortly after the photo op, we headed to a conference room for a preview of all 4 Make Room for Mo webisodes and to learn more about the Mohawk SmartStrand Unleashed campaign. If you watch Animal Planet’s Puppy Bowl X which aired during the Super Bowl, you might be familiar with Mohawk who was the official Puppy Bowl carpet sponsor and promoted its SmartStrand carpet on air!
The webisodes were so much fun to watch and you can check them all out now in Mo’s Watch and Win Sweepstakes tab on the Mohawk Flooring Facebook page! My personal favorite is Night Fright which was a bit of a horror movie spoof. If you like that type of thing, you’re sure to love that specific webisode.
I love animals, especially dogs, and even though we aren’t pet owners, we understand the importance of having a pet-friendly carpet! So, you might be asking what makes Mohawk SmartStrand pet-friendly? First off, it is made from triexta which is a permanently stain and soil resistant fiber manufactured exclusively by Mohawk. SmartStrand’s stain and soil resistance is permanently built in so it will never wear or wash off. In other carpets, chemical stain and soil protection treatment is actually applied onto the finished carpet surface and wears off with foot traffic or comes off when the carpet is cleaned. SmartStrand’s protection is part of the fiber and it can’t come off.
I found it interesting to learn that SmartStrand carpet fibers aren’t like other fibers and are kinked, like a spring. This allows them to bounce back more easily when they’re walked on or crushed. They resist matting down like the fibers in other carpets, meaning SmartStrand is better able to handle high levels of moving traffic as well as stationary objects.
The carpet’s “cleanability” makes SmartStrand ideal for pets that get into messes outdoors and track them inside your home or even for pets that tend to make messes indoors. Most stains, even stubborn ones, can be easily removed with non-toxic Mohawk FloorCare Essentials™ Carpet Spot Remover or water and a mild detergent.
I also love that SmartStrand is made in part with annually renewable plant-based ingredients, including corn!
In addition to generating excitement for SmartStrand, Mo is raising awareness for pets in need through Mohawk’s partnership with the Petfinder Foundation. In support of the partnership, Mohawk is donating $2 for every “like” the company receives on its Facebook page.
SmartStrand is available nationwide from multiple retailers. You can visit MohawkFlooring.com to find the retailer closest to you.
What do you like about the Smart Strand carpet? What is your favorite Make Room for Mo webisode?
I am a member of the Collective Bias® Social Fabric® Community. This shop has been compensated as part of a social shopper amplification for Collective Bias and its advertiser.